Skip to main content
 

That was EuroShop 2026

Five days of encounters, business, and excitement.

EuroShop 2026 – The World’s No. 1 Retail Trade Fair – took place in Düsseldorf from 22 to 26 February 2026, celebrating its 60th anniversary at the same time. Under the motto Global Retail Festival, the world’s leading trade fair became an international meeting place for the who’s who of retail for five days.

Abstract, predominantly dark red background with blurred bubbles on the right side

Review 2026
Discover the trade fair in retrospect with reports and impressions.  ↗

Program 2026
Discover our inspiring supporting programme for the 2026 trade fair here.  ↗

Exhibitors & products
Exhibitors and products you could experience live at EuroShop 2026.  ↗

   

The EuroShop team says thank you

The entire team at EuroShop would like to express their sincere thanks to all exhibitors and visitors for being part of this unique event. Together with you, we are already looking forward to the next EuroShop, which will take place from 18 to 22 February 2029.

  Save the Date
Das Team der EuroShop 0226

Review of EuroShop 2026

INSIGHTS AND TRENDS FROM EuroShop 2026

For five days, Düsseldorf was the centre of the global retail industry. Our editorial team was on the go for you every day at EuroShop 2026. Experience the trade fair atmosphere with us: all impressions, including exhibitor and visitor statements.

Read the 2026 review


   
Platinum Partner
Gold Partner
Silver Partner

Top exhibitors & top solutions

Visit the international hotspot for retail innovations. From February 22–26, 2026, around 1,900 exhibitors from over 50 countries will present the latest solutions and trends in shopfitting, retail technology, marketing, lighting, food service, and more. EuroShop’s seven dimensions represent the full spectrum of product ranges, offering an extraordinary variety that continues to impress visitors from around the world.

The seven Dimensions of EuroShop 2026

View of a colorful trade fair stand with shelves, decorations and a pink parasol, with writing on a background: “Shopfitting & Store Design”
Several stylish, modern ceiling lamps in shades of white hang next to each other, with “Lighting” written on the background above them
Row of blue and transparent bottles on a refrigerated shelf, with writing on background: “Refrigeration & Energy Management”
Woman walks through a colorfully illuminated tunnel at a trade fair, above it is writing on a background: “Expo & Event Marketing”
Close-up of a barcode scanner, with writing on background: “EuroCIS”
Luminous LED letters in heart shape and bright colors, above them is writing on background: “Retail Marketing”
Robotic arm places fresh pretzels on a tray, above it is writing on a background: “Food Service Equipment”



Program of EuroShop 2026

Special Areas, Stages, Guided Tours & Awards

Whether you’re looking for inspiring presentations, visionary special areas, interactive tours, or best practices at the awards – EuroShop offers a trade fair experience that goes far beyond the ordinary. Gain forward-looking insights and practical know-how through our diverse supporting program.

A bustling special area with several small exhibition stands, above which hangs a large blue banner bearing the Food Service Innovation Hub logo; Copyright: Andreas Wiese / Messe Düsseldorf

Special areas

Creative hubs of the trade fair with open spaces for dialogue, inspiration, and groundbreaking ideas.
A woman gives a presentation on a green stage in front of an audience; next to her is a large screen with the EuroShop logo and lettering; copyright: Andreas Wiese / Messe Düsseldorf

Stages

Leading retail experts share trends and real-world use cases in keynotes and panel discussions.
Two people look at a modern, digital payment display at a trade fair booth and talk about the technology; Copyright: Messe Düsseldorf/A. Wiese

Guided Tours

Compact tours offering in-depth insights into top exhibitors and the latest products.
Several shiny trophies from the EuroShop Exhibitor Awards, upright shape with a silver base and a shiny black top; Copyright: Messe Düsseldorf

Awards

Celebrating outstanding achievements in technology, design, and more with internationally recognized awards.

Advertorial

Join Modern Expo at EuroShop 2026

Partner Modern Expo presents a 1,600 m² of immersive experience at EuroShop 2026

Platinum Partner Modern Expo presents a 1,600 m² area of immersive experience at EuroShop 2026 — across two high-capacity stands, C25 + C31, in Hall 12. Modern Expo showcases complete retail infrastructure, delivered from a single source, that drives measurable business performance at scale. 

Join Modern Expo at EuroShop 2026

EuroShop 2026 – Highlight for your trade fair visit

The editorial team conducts a video interview at EuroShop 2026 as a camera records the conversation.
Live from the halls: Innovation and energy at EuroShop 2026
Experience EuroShop 2026 live: Discover global retail trends, expert insights and innovations shaping the industry. Stay ahead and explore the highlights now!
Read more
Exhibitors and visitors at the Young Innovators joint stand at EuroShop 2026
Future lab retail: Young Innovators at EuroShop 2026
Meet the Young Innovators at EuroShop 2026 in Hall 7.0: Discover AI-driven retail tech, video analytics, compliance and loyalty solutions for modern commerce.
Read more
Several people in a shop during the store tour through Düsseldorf during EuroShop 2026
Store tour for EuroShop 2026: Retail inspiration straight from the city
Store Tour Düsseldorf at EuroShop 2026: Five curated locations showcase how design, community and digital concepts are redefining retail.
Read more
Person wearing a chef's hat at a food service equipment stand at EuroShop, surrounded by visitors
Foodservice Equipment Guided Tour @ EuroShop 2026
Secure your spot on the Foodservice Equipment Guided Tour at EuroShop 2026. Free of charge, exclusively for retailers & restaurateurs – register now!
Read more
People in front of a Gucci store window on Düsseldorf's Kö
Düsseldorf store tour: experience retail design live
Only a few spots left! Discover 5 curated stores with a local guide. 3 hours, €200. Starts at the exhibition grounds.
Read more
Exhibitors and visitors in the Start-up Hub at EuroShop
Start-up Hub @ EuroShop 2026: exploring what’s next in retail
The Start-up Hub at EuroShop 2026 showcases what’s next in retail: AI, checkout innovation, in-store media & bold new ideas – live in Hall 7.
Read more
Disco ball surrounded by vibrant colors. Text: EuroShop 2026 Festival Night, Invitation
EuroShop 2026 Festival Night for exhibitors
EuroShop 2026 Festival Night at CCD South: exclusive exhibitor event with beats, food & high-level networking. Secure your ticket now!
Read more
Cooling solutions from the Refrigeration & Energy Management dimension at EuroShop
Energy Management & Optimization Guided Tour @ EuroShop 2026
Only a few places left! Save energy, reduce costs, make retail future-proof. 2–2.5 hours (English), €100. Secure your place on the tour now in the ticket shop!
Read more
The Food Service Innovation Hub at EuroShop, surrounded by numerous visitors
Food Service Innovation Hub @ EuroShop 2026 serving retail’s appetite for food services
The Food Service Innovation Hub at EuroShop 2026 showcases technologies for modern food service: digital ordering, AI, vending, payment solutions and kitchen management systems.
Read more
Neon yellow wall in exhibition hall with colorful stickers and the inscription: Feel good design
Designers’ Village @ EuroShop 2026: where store design comes to life
The Designers’ Village at EuroShop 2026 showcases store design from layout to lighting design. Inspiration for retail, architecture and visual merchandising.
Read more
Trade visitors attending a presentation on the Amber Stage at EuroShop
Amber Stage @ EuroShop 2026: Rethinking store design
Innovative store design concepts, lighting as a storytelling tool and international retail ideas for the point of sale: Discover the Amber Stage live at EuroShop from 22–26 February 2026.
Read more
Trade visitor examines sustainable materials for store design at a trade fair booth
Innovation Tour Sustainable Materials & Store Designs @ EuroShop 2026
The Innovation Tour on sustainable materials and store designs showcases selected solutions in shopfitting and visual merchandising – concise and hands-on for retail professionals.
Read more
Audience in front of and next to the Yellow Stage at EuroShop
Yellow Stage @ EuroShop 2026: What makes brand experiences unforgettable
Live communication, brand experiences, and best practices: The Yellow Stage explores key trends and strategies in modern event marketing.
Read more
Kathrin Brüggemeier and Elke Moebius at In-Store Asia 2025
INDIA Special @ EuroShop 2026: A closer look at India’s retail momentum
Scale, speed, experience: India’s retail market fascinates audiences worldwide. The INDIA Special at EuroShop 2026 shows what this dynamic means for retail.
Read more
Interactive retail tech application at an exhibition stand
Innovation Tour RetailTech @ EuroShop 2026
The RetailTech Innovation Tour offers a compact overview of AI, automation and smart store solutions. Dates and highlights at a glance.
Read more
Rendering of the RETAIL(UN)COVERED stage: Person on stage in front of a large-scale projection of a desert landscape with giraffes, several spectators on seating blocks in a darkened room
When the stage is reimagined: RETAIL(UN)COVERED at EuroShop 2026
A live experiment instead of a traditional trade fair stage: RETAIL(UN)COVERED creates a space of possibilities for AI, design and the future of retail.
Read more
People in the audience in front of the Blue Stage at EuroShop; Copyright: © Messe Düsseldorf/A. Wiese
Blue Stage: a compass for navigating retail’s IT jungle
Find your way through the IT jungle in retail – with use cases covering cloud tools, mobile solutions, self-checkout and more.
Read more
Three people are talking at EuroShop. In the background, a sign with the words Fair Match can be seen.
Good connections aren’t a matter of chance – networking with Fair Match at EuroShop 2026
Connect with purpose instead of by chance: Fair Match makes networking at EuroShop 2026 structured, personal and efficient.
Read more
Audience in front and next to the Red Stage at EuroShop; Copyright: © Messe Düsseldorf/A. Wiese
Red Stage @ EuroShop 2026: what digital transformation really means in-store
Smart carts, GenAI and 24/7 stores: EDEKA, Douglas, OTTO and others show how digital transformation works in everyday retail operations.
Read more
Large ÜÇGE exhibition stand with modern architecture, seating area, and the visible motto “Minimum Area, Maximum Efficiency” in an exhibition hall; Copyright: ÜÇGE Group
Two anniversaries, one vision: ÜÇGE celebrates 50 years at EuroShop 2026
50 years of ÜÇGE meet 60 years of EuroShop: why long-term visions shape retail – and what ÜÇGE is planning for EuroShop 2026 in Düsseldorf.
Read more
A man with short hair wears a dark blue jacket and a light blue shirt in front of a turquoise background and stands with his arms crossed; Copyright: EHI
Shared history, new beginning – passing the baton at EHI
EuroShop and EHI are connected by a 60-year partnership. With the change in EHI’s management from Michael Gerling to Ulrich Spaan, a new chapter is beginning.
Read more
A woman in a suit operates a cash register at a booth at EuroShop 1968, while a man next to her shows a brochure; copyright: Messe Düsseldorf
EuroShop 1968 – a rare glimpse into the history of retail
This archive film shows impressions of EuroShop 1968 and offers a unique glimpse into the beginnings of modern retail.
Read more
Salesroom made of dark wood with three open wooden lockers displaying sweatshirts, caps, and shoes, next to a small table with chairs; copyright: beta-web/Pott
Retail as a meeting place: how Another Cotton Lab connects community and experience
At the trade press day for EuroShop 2026, Another Cotton Lab demonstrated how event marketing and retail interact in the flagship store.
Read more
Two mannequins dressed in purple clothing – one in a hoodie and the other in a fluffy coat – stand close together in front of mirrors in a purple exhibition space.
Special Area VM Experience at EuroShop 2026
In Hall 10, visitors will experience interactive stations such as the Mannequin Café, Selfie Spot, and Catwalk, which invite them to participate.
Read more
Modern ham bar in a grocery store with counter, bar stools, hanging ham legs, and employees preparing meat products; copyright: Zurheide
Shopping, savouring, socialising – retail gastronomy in Düsseldorf
The trade press day at EuroShop 2026 included a visit to Edeka Zurheide on the Kö, which exemplifies how closely shopping and gastronomy interact today.
Read more
Ein weihnachtliches Logo zum 60. Geburtstag der EuroShop mit einer roten 6, einer schwarzen 0 und dem Text "60 years EuroShop"


A journey through 60 years of EuroShop

In 2026, EuroShop celebrates its 60th anniversary. Step into the EuroShop Time Machine and experience six decades of retail and trade fair history on our anniversary website

To the EuroShop Time Machine


Experience EuroShop – trends, people, innovations

Experience innovations, gather inspiration, meet decision-makers: the video conveys the atmosphere of a trade fair that is shaping the future of commerce.

Return to top